Wednesday, August 26, 2020

Water shortage may be next cause of world war

While much consideration and discussion have been effectively centered around the approaching planet-wide oil lack, a far more noteworthy cataclysm anticipates us as the truth of the approaching worldwide water emergency turns out to be progressively obvious. It isn't irrational to ponder whether the following universal war will be battled about oil or water.No asset on Earth is more valuable than water. While continuous occasions cause us to notice oil, we disregard what will end up being the most genuine asset issue in this century †the worldwide water lack. The reports that about 33% of the world’s populace needs clean water for individual every day use and gauges that by 2025 that number will develop to half of the world’s populace. Various world pioneers have even recommended that the following universal war could be started by water disputes.In puts as various as the American west, the Middle East, Northern Africa, and China the issue of lessening water suppl ies is getting consistently progressively genuine and increasingly risky. The World Bank has revealed that upwards of 80 nations presently have water deficiencies that undermine their economies just as their citizens’ wellbeing, while 40 percent of the world’s populace have no entrance to clean water and sanitation.In expansion, in excess of twelve countries get the greater part of their water from streams that cross fringes of neighboring nations saw as antagonistic. As promptly as individuals and nations ï ¬ ght over control of oil, one can possibly envision what it will resemble when our valuable life wellspring of water is not, at this point accessible in adequate quantities.According to Frank Rijsberman, the chief of the International Water Management Institute, â€Å"Globally, water utilization has expanded multiple times in the previous 100 years and will twofold again by 2050, driven for the most part by water system and requests of agriculture.†The ou tcomes of this expansion popular will be across the board shortage and quickly expanding water costs. As portrayed in a report gave last August by WWF, the worldwide protection association, instead of being just an issue affecting poor and lacking nations, the â€Å"combination of environmental change and dry season and loss of wetlands that store water, alongside ill-conceived water foundation and assets the executives, is making this (water) emergency really global.†In the Middle East, Israelis and Palestinians are ï ¬ ghting over contracting water assets. In China and India more than 400 of 600 towns and close by urban areas are enduring water deficiencies and in Peru, as around the globe, mountain ice sheets are in retreat, taking with them immense stores of water that develop crops, produce power and continue communities.â€Å"The circumstance might be exacerbated as environmental change is anticipated to bring lower precipitation, expanded vanishing and changed examp les of snow melting.†So what can anyone do this inescapable instance of water uncertainty? The most significant ï ¬ rst step is to build up a superior strategy for rural water system. By and by 70 percent of all water use is horticultural, with 60 percent of that water being squandered, basically through drainage and vanishing. Different techniques to address this developing worldwide water issue include: water preservation, more desalination plants, easing back populace development, diminishing contamination, and essentially better dealing with the gracefully and request of our most valuable resource.Ultimately, there will be no solution for this apparently unmanageable issue except if and until really feasible acts of water protection are attempted at the individual, national and worldwide level. In the event that we neglect to do this, and don’t figure out how to ration and participate, the war(s) for control of the oil in the Middle East will seem unimportant picn ics by comparison.And notwithstanding the previously existing â€Å"No Blood for Oil† fight signs, ourâ newest antiwar dissidents will convey signs saying, â€Å"No War for Water.†

Saturday, August 22, 2020

God and Mephistopheles Essay

In the preface of Faust, Mephisto went into concurrence with the Lord. What are the particulars of the understanding, and how can he approach endeavoring to win? What precisely does accomplish all the while? In the start of the disaster there is an exchange among God and Mephistopheles. Mephistopheles says that individuals can’t utilize their brain in the correct manner. God contends and gives a case of Faust’s serving to Him and to individuals. At that point Mephistopheles requests that consent put Faust on any preliminary since he needs to demonstrate that Faust will come up short. He gets such authorization however God is certain that Faust will feel the correct way and that he will be spared. Along these lines, the battle for Faust’s soul starts. As Faust is on edge about finding the most elevated feeling of life, Mephistopheles needs to demonstrate the joys to Faust. They bargain that if the researcher needs a second to remain perpetually, he will be Mephistopheles’ hireling. He attempts to entice him with the assistance of delightful ladies Margaret and afterward Helen, however Faust can’t get a full joy with them. The creator uncovers this thought by Helen’s words while her vanishing: â€Å"Alas, the old word demonstrates valid for me, too: That satisfaction and magnificence never lastingly join together. † Mephistopheles likewise attempts to stimulate Faust’s want to wonder and love yet these endeavors have no achievement. At long last Faust wishes the second to remain everlastingly, however Mephistopheles doesn’t win. It happens when he is building dam so as to help the individuals who experience the ill effects of floods. This desire is philanthropic and that’s why Faust is spared. He finds the most elevated feeling of life in like manner activity that is fundamental for everyone and that is acknowledged by everyone. Layout a portion of the subjects in Faust, and clarify one quickly. As I would see it, it is conceivable to layout such subjects of the disaster as battle among great and wickedness that happens at worldwide and private levels, the disappointment of the human aspirations to control and to change the nature and the normal marvel, the interminable inquiry of the most noteworthy feeling of life. The last subject is the primary one of the catastrophe, since Faust is on edge about getting supreme bliss. The allurements that Mephistopheles proposed to Faust couldn’t bring genuine and enduring bliss. It implies that individuals can barely be upbeat when they depend on the things that pass soon as feeling in affection and utilizing the force upon individuals and wonder. Feeling in affection is awesome, however it doesn’t ensure the bliss. Individuals are egotistical and they do mischief to their closest frequently. The case of the connections among Faust and Margaret affirms this idea, in light of the fact that the principle character’s egotistical want was an explanation of Margaret passing and the killings of her mom, kid and sibling. In this way, serving to individuals is differentiated to the narrow minded wishes of individuals. Faust was spared in light of the fact that his last deed was generous. By the case of Faust Goethe gives us that an individual consistently feel somewhere inside what is correct and what's going on yet tragically it doesn’t imply that everyone finds the genuine feeling of life. Investigate the utilizations as well as analysis of religion in Hamlet and Faust. The Hamlet’s issue contains more scholarly and social perspectives than strict ones. He battles with the time he lives in and attempts to improve it yet he falls flat. Ineffective endeavors of changing the world that doesn’t fit with Hamlet’s standards results his submission to the inevitable and the last occasions of the catastrophe. Hamlet questions justified of the occasions of worldwide concern and that’s why his disposition towards religion is additionally dubious. In his primary monolog Hamlet guesses that demise is a methods for taking care of the issues of life. This idea doesn’t fit to the Christian thoughts which must be close for him. To my brain, the thoughts of â€Å"Faust† are inverse to the ones of â€Å"Hamlet†. Goethe builds up the plot of the disaster with the assistance of such characters as God and Mephistopheles that exhibits the authors’ influence that individuals are administered by the heavenly embodiments. The way that Faust is dealing with New Testament’s interpretation likewise uncovers the possibility of consistent connection among individuals and God. Goethe feels that serving to individuals and serving to God are equivalent ethics. The way that Mephistopheles couldn’t win the understanding likewise affirms the strict thought of consistent triumph of good. The fundamental characters of the world literature’s perfect works of art Hamlet and Faust are contrasted and each other as often as possible. Their characters are similar in light of the fact that them two attempt to battle with the world request and challenge the predetermination. Faust is going to know all the privileged insights of nature and his approach to improve his own life and the entire world is logical. Shouldn't something be said about Hamlet, he expands the deplorability of his family to a worldwide scale that’s why his considerations about foul play concern his uncle as well as the human’s life. The first of demonstration of Hamlet uncovers that the phantom of his dad allocates Hamlet an equivocal obligation. What are these obligations, and utilizing the content adequately, clarify the one you think Hamlet’s fulfilled? In the primary demonstration Hamlet knows from the Ghost of his dad that he was slaughtered and the Ghost requests that he vengeance to Hamlet’s uncle for this homicide. However, the most significant thing while at the same time vindicating is to keep the spirit honest: â€Å"But, howsoever thou pursuest this demonstration, Taint not thy mind, nor let thy soul think up Against thy mother aught†¦Ã¢â‚¬  To my psyche, Hamlet couldn’t execute such vital conditions. At last he retributions to Claudius, yet thus not just Hamlet’s mother kicked the bucket. Ophelia, Laertes, Polonius likewise became survivors of the vengeance. To start with the Hamlet’s soul questioned about the methods of the retaliation and he experienced a ton these questions, however the perspective on warriors impacts him. The warriors are going to battle due to the land that their ruler doesn’t need to lease. The way that twenty a great many individuals are going to bite the dust on the grounds that the respect of the lord is injured causes him to conclude that his musings and activities ought to be ridiculous and merciless. He can’t keep his spirit clear on the grounds that, to my brain, his shortcoming for the passings of individuals that are near him at long last crushes his still, small voice.

Wednesday, August 19, 2020

Pumpkin Drop

Pumpkin Drop If a 5-kg pumpkin is tossed through a snowstorm such that it reaches the peak of its trajectory one meter above the roof of the Green Building, which is 90 meters tall, with what velocity does the pumpkin meet the ground in McDermott Court? How much time, in seconds, does the airborne pumpkin have to come to terms with its identity* before landing? You may neglect wind, viscous drag, and the altered aerodynamics of cold, wet pumpkins for the sake of simplicity. This past weekend’s wind and snow left over three million homes and businesses throughout the Northeast without power but promptly turned into a miserable deposit of slush when it hit Boston. Sometime after midnight on October 30th the slush mixed with the remains of over 100 shattered pumpkins in McDermott Court below the Cecil and Ida Green Building. The Green Building, MITs Building 54, was built on stilts in 1964 to circumvent Cambridge’s height limit. At 21 stories and 90 meters the Green Building became and remains the tallest building in Cambridge. Every October, First West, the smallest hall in the East Campus dorm, drops some large number of pumpkinsâ€"two dozen last year, over 100 this yearâ€"off the roof in front of lots of hosed, enthusiastic, and, this year, really cold, fellow MIT students. On the top is my footage of the event. On the bottom is Isaque 15’s version, which is much higher quality. Full screen and watch both for maximum experience. Happy Halloween, and best of luck to those of you applying EA tomorrow. =)   * Curiously enough, the only thing that went through the mind of the pumpkin as it fell was, “Oh no, not again.” Many people have speculated that if we knew exactly why the pumpkin had thought that we would know a lot more about the nature of the Universe than we do now.

Sunday, May 24, 2020

The Decline of Classical Hollywood Films - 888 Words

Introduction The decline of Classical Hollywood films came after the Hollywood Antitrust Case of 1948 as television audiences dwindled in the wave of television popularity and accessibility and the taste and interests of viewers which in turn ended the monopoly of Hollywood Studios. To combat this Hollywood Studios turned it’s back on the origins of its creation and headed in a new direction. An era of film-school educated, liberal filmmakers began in Hollywood where the directors of the films began to express their personal view and creative insights. These directors and new age film-makers were heavily influence by the work of the Italian Neo Realism and French New Wave this saw American film change drastically from its previous eras of filming techniques and saw a whole new era take over. Many changes happened following the 1948 lawsuit. Which saw the structure of American cinema completely change and brought a new era which defined the production of films and had a huge influence on th e progression of film. With this, along with the influence of Italian neo realism and the French new wave, American Cinema grew and grew from Classical styles to against the grain alternative movies which then flourished into the blockbuster industry those born in the 80’s and 90’s grew up with. Main Body The American antitrust case of 1948 was a lawsuit between the Supreme court and the 7 main film houses in Hollywood at the time. These were Paramount, Universal, MGM, TwentiethShow MoreRelatedTHE FORGOTTEN HISTORY OF THE WESTERN CINEMA1400 Words   |  6 PagesHISTORY OF THE WESTERN CINEMA The western movies are film genre where the scene generally takes place in North America during the American conquest of the West in the last decades of the nineteenth century. 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Wednesday, May 13, 2020

Gender Roles And Gender Norms Essay - 1610 Words

Ever since we were born, the way people behaved and interacted with us made us the person we are today. Through this socialization, we also learn how the society’s rules and norms that we live in. An example is when children introduced to certain roles that are linked to their biological sex, teaching how a child how a man and woman should behave. When a child is born, parents would typically dress their child according to their sex. If it is a boy, he is dressed in blue, and if it is a girl, she is dressed in pink. In our society, these roles given to us are mainly based on gender norms and standards. It is known that masculine roles have traditionally been associated with physical strength and dominance, while feminine roles have been associated with gentleness, empathy, and nurturing. Whereas boys are told that real men don t cry and are pressured to not express their vulnerable emotions, girls are taught that it is okay to show and discuss their feelings with others. To th is today gender roles in the United States continue to be in a state of flux to a certain degree, although traditional gender norms still applies at times. Masculinity plays a big part of being a male in the society we live in and if one were to break a gender norm, they would be ridiculed. For example, it is a gender norm that men do not use cosmetic products and that it is strictly only for women since it conveys feminine interests. If a man were to go to a department store to buy makeup orShow MoreRelatedGender Roles And Gender Norms Essay1774 Words   |  8 Pages Gender roles are sets of rules, and societal norms that dictate how people should act, or behave in society. Many gender norms are often influenced by the pressures from culture, family, media, and peers. Although gender roles are not biological, many people are still coerced into believing that individuals are not supposed to practice desired wants, or freedom because only certain genders can exercise the right to pa int one’s nails, open doors, pay for a date, and more. Often, gender roles andRead MoreGender Roles And Norms Of Society892 Words   |  4 Pagesthe words â€Å"policeman,† â€Å"fireman,† â€Å"chairman,† â€Å"businessman,† and â€Å"weatherman† seem to be five of the most commonly used ones. The meanings of these words, and especially the qualities they imply, not only describe gender roles and norms in today’s society, but also describe gender roles from previous societies. The first two words on the list are fairly similar because they describe professions which could potentially be extremely dangerous. Policemen and firemen are viewed as heroes in society becauseRead MoreGender Roles And Societal Norms2024 Words   |  9 Pagesrealize that they were setting up gender roles for us as kids, that we aren t completely comfortable with today† (â€Å"Gender Roles in Disney Films†). Now, as adults we realize that Cinderella was mainly about gender roles and societal norms. â€Å"Results suggest that the prince and princess characters differ in their portrayal of traditionally masculine and feminine characteristics, these gender role portrayals are complex, and trends towards egalitarian gender roles are not linear over time† (EnglandRead MoreThe Role Of Sex And Gender As A Cultural Norm1507 Words   |  7 PagesThe role of sex and gender as a cultural norm is everchanging. From definition to terminology to legality and politicization, t hese topics vary from one culture to the next and one era to the next. One of the strongest examples of a culture carrying very different ideas of sex and gender is an early Northern European Culture. Carol Clover, in her essay â€Å"Regardless of Sex: Men, Women, and Power in Early Northern Europe,† identifies a â€Å"one-sex, one-gender model †¦ that plays out in the rawest and mostRead MoreGender Roles Are A Set Of Societal Norms Essay1648 Words   |  7 Pagesâ€Å"Gender roles are a set of societal norms dictating the types of behaviors which are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or sexuality† (Oxford). Is it a boy or girl? What sport will he play? When will she take dance lessons? Women shouldn’t have jobs! Men should work while women take care of the house! Women belong in the kitchen! Men don’t do household chores! These are just some examples of stereotypes adopted by societyRead MoreGender Roles Are Set Of Societal Norms1530 Words   |  7 Pages Introduction Gender roles are set of societal norms dictating the types of behavior which are genrally considered acceptable , appropriate based on their actual or perceived sex or sexuality of the person. Gender roles are also determined by the prevailing cultural norms. Gender stereotypes also alters the the attitudes, traits, and behavior patterns of males and females. Gender stereotypes on the basis of sexism, or the prejudiced beliefs that value males over females. Common forms of sexism inRead MoreGender Roles : A Social Norm For Women1633 Words   |  7 Pagesthought about gender roles growing up. I wanted to shave my legs by the time I was eight, I wanted to wear makeup before I even hit sixth grade, and I used to cry when my mom told me I had to wear pants to school instead of a dress when it was cold outside. I was your stereotypical feminine female. But as I have grown up, I have begun to realize that many people are not like me. I have also begun to realize what many more people expe ct from me. Wearing makeup has become a social norm for women. LittleRead MoreImpact Of Social Norms On Gender Roles3192 Words   |  13 PagesThe purpose of this study is to determine the impact social norms have on gender roles. Social norms can be described as group views of how affiliates should behave in a certain perspective (Baron, 2009). Gender roles are the behavioral norms that are considered appropriate for either males or females in a social or personal relationship (Baron, 2009). This inquiry will test the influence social norms has on gender roles in marriage. There will be a total of 100 college students who will participateRead MoreDoes Gender Role Norms Affect Behavior?1698 Words   |  7 Pages, 2005). These ideas, called â€Å"gender role norms,† affect the way people believe they are supposed to act, think, and even feel depending on their sex (Mahalik et al., 2005). These norms can be learned through simple observation, such as how children of different sexes act in television commercials and what behaviors are reinforced by parents depending on their child’s biological sex. As children grow up, their knowledge on gender norms and judgments on which norms can be violated generally increaseRead MoreGender Roles Are Based On Norms, Standards, Or Beliefs Created By Society931 Words   |  4 PagesGender Research Paper Gender roles are based on norms, standards, or beliefs created by society. American culture created the ideals that masculine roles (men) have traditionally been associated with strength, aggression, and dominance, while feminine roles (women) have traditionally been associated with passivity, nurturing, and motherly. â€Å"When Men Break the Gender Rules: Status Incongruity and Backlash Against Modest Men† focuses on atypical men who behave modestly during a job interview and

Wednesday, May 6, 2020

Kurt Vonnegut and City News Bureau Free Essays

1. In what year was Vonnegut born? Vonnegut was born in 1922. 2. We will write a custom essay sample on Kurt Vonnegut and City News Bureau or any similar topic only for you Order Now What two colleges did he attend? He attended Cornell University. The army sent him to the Carnegie Institute of Technology (now Carnegie Mellon University) and the University of Tennessee to study mechanical engineering. 3. Although Vonnegut trained as a chemist, what did he work as? He worked as a teacher at the University of Iowa Writers’ Workshop. 4. What was his job at the City News Bureau of Chicago? He was the corresponding judicial at the City News Bureau of Chicago. 5. Which of his books, based on his experiences as a prisoner of war during War World II in Germany, made him a millionaire? Slaughterhouse-Five, a post-modern anti-war science fiction novel dealing with a soldier’s (Billy Pilgrim). Also experiences during World War II and his journeys with time travel. 6. In what genre did Vonnegut most often write? Vonnegut’s experience as a soldier and prisoner of war had a profound influence on his work, as you can see in most of his books. Part 2: 1. How are George and Hazel Bergeron described? What sort of life do they lead? There’s no physical description, it’s just said that â€Å"Hazel has a perfectly average intelligence, which meant she can’t think about anything except in short bursts†. And George is said to have an intelligence way above normal, but he has a little mental handicap radio in his ear. â€Å"He is required by law to wear it at all times. It’s tuned to a government transmitter. Every twenty seconds or so, the transmitter will send out some sharp noise to keep people like George from taking unfair advantage of their brains. † They live a simple average life, like everybody else in 2081! 2. What is the meaning of the last words of the Bergeron’s, â€Å"that one was a doozy†? Think Hazel is talking about the noise in the ears of her husband, meaning this one the sound was â€Å"extraordinaire†, incredible! The noise in George’s ears is made so unbearable so that he won’t be able to concentrate on his childâ€℠¢s death, and when Hazel told him after that â€Å"Gee – I could tell that one was a doozy,† he answers â€Å"You can say that again†. But she doesn’t understand, so she thinks he wants her to repeat it again, so she does! 3. In real life, what ways do we try to make people equal? Does it work to make people equal, or just to make them alike? Why do you think we use these methods? Are they effective? By going to school for example, just so people can have equal chances in life. As for physical flaws and imperfections, there’s always plastic surgery! But it’s of no use! I my opinion, I think it just helps people feel better, just by believing that so they can be just like everybody else, what with all the women willing to look like their favorite actress†¦ It doesn’t help at all, and in the contrary it can only make one people inferior to the person he want to copy! . Consider the characters of Hazel and George. Why isn’t Hazel handicapped? It’s obvious that Hazel isn’t handicapped because she is already born handicapped, so there’s no need to handicap her in a artificial way just like her husband! And I think that if not for the handicap stuff he is obliged to wear, George would have married her in the firs t place! 5. To what extent do television, radio, and the mass media generally function like George’s mental handicap radio? | I think that governments use all these stuffs to prevent us from really look under the surface of what they do! Everyday we’re so drowned over so many TV shows, there’s always something new to see on internet, something to download, and the radio is continually functioning, how can one really concentrate on what is important with these never-ending stuffs? How can one think properly? And you’re said you must learn more, you must work harder to achieve your goals and live a good life, but meanwhile life is passing by, and you can’t even profit of it while you’re still young. One day you wake up, and you’re old! And it’s too late. How to cite Kurt Vonnegut and City News Bureau, Papers

Tuesday, May 5, 2020

Considered For Analysis Australian Tourism â€Myassignmenthelp.Com

Questions: Is It Evident That The Advertiser Is Using Segmentation And Target Marketing? What Are A Point Of Difference For The Product Identified, How Was This Executed? Does This Piece Stand Out From Competitors? How Does The Piece Use The Brand In Relation To The Creative? Does The Piece Appeal To The Target Market? From Your Perspective, What Could Be Done To Make The Piece More Effective? Answers: Introducation The advisement that is considered for analysis is of Australian tourism. The advisement communicates the message that there is nothing like Australia. The advertisement has two videos closely related to each other one is of shorter duration while another one is a bit longer. The tagline of the advertisement is Theres nothing like Australia. Yes, the advertiser is using segmentation and target marketing. The major segments of that advertisement demonstrate is youth segment, family segment, holidaymaker segment and honeymoon segment. Youth segment involves people between the ages of 15 to 29 years (Tourism Australia, 2017). Family segment involves socially related people that usually travel to spend time with each other (Schnzel, and Yeoman, 2015). Holidaymaker segment can be any age, nation or culture. This type of segment involves experience seekers. People of this segment want to experience diversity and different cultures. Honeymoon segment involves young couples; they aspire for peaceful and romantic destinations. The ad shows that various destinations in Australia that are suitable for different segments. The majorly targeted segment of the advertisement is experienced seekers. These experience seekers can be from international markets or domestic markets. The advertisement involves clips from different places to at tract the visitors from different segments. The advertisement has two versions one version is a bit longer about three minutes and another one is shorter that is about one minute. The most appealing factors of the piece are it focuses on the best experiences and attention that Australia can offer. Other appealing features include the music of the advertisement and the visualisation. The visualisation of the advertisement is remarkable. The point of difference for the identified advertisement is in the places. The places that were highlighted in the coast exist in no country other than Australia. The visualisation of the advertisement is also a point of difference. The execution of the advertisement began after its opening on the Australia days eve, in New York. Gradually the video reached to millions of people through internet and television. Yes, this piece stands out from competitors. This advertisement uses the latest technology to lure the visitors. One of the biggest Australian stars Chris Hemsworth lent his voice for the advertisement (Ironside, 2016). The advertisement focuses on various experiences that a visitor can have in Australia. The advertisement is better from the competitors because it embraced the latest 360-degree mobile technology and virtual reality (Ricki, 2016). The use of latest technology has made it more effective and different from competitors because no other country has made such a spectacular advertisement till now. The piece was unveiled by Clemenger BBDO Sydney, in an event on the eve of Australia Day in New York (Hicks, 2012). The advertisement was a creative visualisation of popular tourist destinations in Australia which included places like McLaren Vale, Rottnest Island, Sydney Harbour, Katherine Gorge, Great Ocean Road, Whitsundays, Qualia resort and so on. It has an innovative and cre ative touch the advertisement attached the colour blue to a feeling. The brand name is an important element for advertisement of any product. The brand name is the important element that persuades a consumer to make a buying decision. In this piece, the related brand name with the advertisement is the tourism department of Australia. This brand name makes the advisement more authentic for the audience. If the advertisement was done by any other private tourism agency of Australia, it would reduce the trust levels of selected audience. The brand name adds value to the advertisement. The brand name of any competitor cannot be inserted into the piece because it the advisement of tourism of Australia and brand name of any other countrys tourism department would not make any sense to the audience. The brand name is the inseparable part of an advertisement. Yes, the piece appeals to the target market. Most of the experience seekers in Australia enjoy aquatic or sscoastal experiences the advisement focuses on this aspect. In the target market, the advertisement communicates the message that Australia is not only the place to see but it is the place to feel. The advertisement has a pleasing music and voice of Chris Hemsworth that appeals the targeted audience. The advertisement also highlights authentic sea food of Australia which can be an attraction to the foodies. The advertisement tries to attract the targeted audience in every possible way through demonstrating natural beauty, fun activities, relaxing experiences, authentic food and world class service. Though the advisements have the ingredients to attract each segment its major focus is on holiday makers or the experience seekers. The piece is already very effective. But there are also various aspects of the advertisement that are criticised. The first element is cost. The cost of the advertisement is very high. The latest technology and using the voice of Chris Hemsworth has added a lot to the cost of the advertisement. The advertisement ignores various important aspects such as the glorious past, world class wine, Australian art music and the natural beauty away from the coast. The Australia tourism advertisement markets the country just in the form of peanuts, whereas it is an amazing country with amazing and diverse people (Ireland, 2010). The piece would have been more effective if it included events from the glorious past of the country. The advertisement should also emphasise the different food cuisines of Australia and alcoholic beverages of Australia. The concept of using the voice of Chris Hemsworth could be eliminated to reduce the cost. Australias distinct and well-developed coffee culture should also be highlighted in the advisement. References Australia, 2013. There's Nothing Like Australia - (3 minute version) [online video]. Available at https://www.youtube.com/watch?v=Ea2mI0flYPU [Accessed 10 September 2017]. Australia, 2016. Tourism Australia and Chris Hemsworth [online video]. Available at https://www.youtube.com/watch?v=vUF7ja9ehIs [Accessed 10 September 2017]. Hicks, R., 2012. Tourism Australia unveils new $250m Theres Nothing Like Australia campaign, viewed on 10 August 2017 from https://mumbrella.com.au/tourism-australia-unveils-new-250m-theres-nothing-like-australia-campaign-95252 Ireland, J., 2010. There's Nothing Like Australia' ad is 100% pure cringe. The Guardian, viewed on 10 August 2017 from https://www.theguardian.com/commentisfree/2010/jun/02/theres-nothing-like-australia-ad-campaign Ironside, R., 2016. Hemsworths star power too bright for new tourism campaign, viewed on 10 August 2017 from https://www.news.com.au/travel/travel-updates/hemsworths-star-power-too-bright-for-new-tourism-campaign/news-story/af0a9722dde07a4ef7de131f529c3330 Ricki, 2016. Tourism Australia launches a new campaign to lure international visitors via Clemenger Sydney, viewed on 10 August 2017 from https://www.campaignbrief.com/2016/01/tourism-australia-launches-a-n.html Schnzel, H.A. and Yeoman, I., 2015. Trends in family tourism.Journal of Tourism Futures,1(2), pp.141-147. Tourism Australia, 2017. Youth, viewed on 10 August from https://www.tourism.australia.com/en/markets-and-research/industry-sectors/youth.html